Collaborated with Maxine to uncover the essence of AKASHA as a sanctuary for healing, ritual and transformation

Defined a brand narrative that honors her personal energy, spiritual roots and her mission to bring wellness to both individuals and luxury spaces

Clarified the dual offering—deeply personal wellness services and high-end B2B partnerships for villas, retreats and hotels

Designed a brand identity inspired by Maxine’s iconic headwrap—symbolizing a shell, sacred spiral and the unraveling of what no longer serves

Developed a calming, intuitive website and social media splash that clearly presents her offerings for both private clients and hospitality partners

Created elegant, cohesive stationery and brand materials that reflect clarity, grace and professional presence

Positioned AKASHA for expansion in both personal wellness and B2B service partnerships

Built a visual and verbal foundation for seamless communication with high-end hospitality partners, retreats and luxury wellness spaces

Empowered Maxine to step into her role as both practitioner and brand—aligned, authentic and ready for growth