Barbados Wildlife Reserve
Branding | Photography | Design | UX/UI
(Re)branding family heritage parks to honor legacy while inspiring a new era of immersive wildlife education.
About the Project
“The studio has taken the foundation of our parents’ ideas and recaptured the highlights Barbados Wildlife Reserve has to offer.”
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Reimagined the Reserve’s identity to better reflect its role in conservation, education and family-friendly eco-tourism
Defined a brand narrative that balances its heritage charm with its evolving mission to protect native species and promote wildlife appreciation
Identified opportunities to deepen emotional engagement with both local and international visitors
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Developed a refreshed brand identity including logo, typography, and a vibrant color palette inspired by the flora and fauna of the Reserve
Designed signage and fun educational materials to improve wayfinding and client engagement across the property
Introduced a warm, approachable tone of voice and visual system that appeals to all ages while reinforcing the Reserve’s conservation values
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Enhanced the Reserve’s visibility and reputation as a must-visit destination through clear, consistent brand storytelling
Ensured all brand touchpoints—from tickets to merchandise—reflected the updated identity
Positioned the brand for future growth through educational outreach and new experiences