About the Project

Conducted a deep-dive brand audit to assess existing assets, tone, and market positioning

Clarified BioConnect’s core values, ethos, and unique differentiators

Developed a refined brand narrative that reflected their purpose and approach to patient care

Strategized ways to visually and verbally align with their physical space and service delivery

Produced a comprehensive brand photography campaign showcasing the clinic, team, and patient journey

Refreshed design assets, including brand colors, typography and layout systems

Created new marketing materials that better reflected their updated identity

Designed and delivered polished presentations and service overview for client onboarding

Supported content creation for social media to improve ongoing brand presence

Provided tools and visual assets to help internal teams stay on-brand

Advised on future brand extensions and how to maintain consistency as the company expands

Built a foundation for scalable communication to attract and retain ideal clients