Pelican Mills
Branding | Photography | Design | Copy | UX/UI
We developed the brand identity for Pelican Mills, blending industrial heritage with modern purpose—supporting food security through clear design, packaging and communication across their animal feed range.
About the Project
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Built the Pelican Mills brand from the ground up, defining its positioning, personality and visual direction for a new entrant into Barbados’ established animal feed industry
Developed a brand identity that balanced agricultural credibility with a fresh, modern and highly recognizable presence
Created a clear brand story rooted in Pelican Mills’ portside location, its connection to historic Pelican Island and the personal significance of the pelican to the founders
Strategized how the brand could translate seamlessly from feed bags and distribution signage to the mill, vehicles, sales materials and farmer-facing communications
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eveloped the complete visual identity system, including logo suite, colour palette, typography and supporting brand elements
Designed a distinctive packaging system across the feed range, creating clear product differentiation while maintaining strong brand recognition
Created practical brand applications for the mill and distribution network, including signage, uniforms, vehicles and point-of-sale materials
Developed sales and marketing collateral to support launch, farmer outreach and distributor communications
Established a cohesive visual system that could scale with Pelican Mills as new products, feed categories and markets were introduced
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Developed launch-ready content and communications to build awareness and introduce Pelican Mills confidently to the market
Created adaptable marketing tools and brand assets to support the sales team, distributors and ongoing farmer engagement
Strategised opportunities to strengthen visibility across distribution points and build recognition in a highly established market
Built a scalable brand framework designed to support new products, expanded feed ranges and future market growth