Pelican Mills
Branding | Photography | Design | Copy | UX/UI
We developed the brand identity for Pelican Mills, blending industrial heritage with modern purpose—supporting food security through clear design, packaging and communication across their animal feed and flour divisions.
About the Project
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Conducted a deep-dive brand audit to assess existing assets, tone, and market positioning
Clarified BioConnect’s core values, ethos, and unique differentiators
Developed a refined brand narrative that reflected their purpose and approach to patient care
Strategized ways to visually and verbally align with their physical space and service delivery
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Produced a comprehensive brand photography campaign showcasing the clinic, team, and patient journey
Refreshed design assets, including brand colors, typography and layout systems
Created new marketing materials that better reflected their updated identity
Designed and delivered polished presentations and service overview for client onboarding
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Supported content creation for social media to improve ongoing brand presence
Provided tools and visual assets to help internal teams stay on-brand
Advised on future brand extensions and how to maintain consistency as the company expands
Built a foundation for scalable communication to attract and retain ideal clients