Born in The Tropics
Branding | Design | Copy
(Re)branding of Catalya designs a boutique basketry and lifestyle brand from Barbados by Caroline O’hara.
About the Project
“Thank you so much!! I absolutely love it! 🥰 It’s stunning. I can’t stop looking 💕 thank you for all your hard work on it.
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Collaborated closely with Caroline to uncover the heart of her vision: a soulful, sun-soaked lifestyle brand rooted in island elegance
Defined the brand values, tone and personality to reflect her deep connection to nature, culture, and effortless beauty
Crafted a narrative that married personal storytelling with aspirational living, forming the emotional foundation of the brand
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Developed a refined brand identity including logo, color palette, typography, and visual language
Designed packaging, labels and marketing assets that translated her vision into a cohesive, premium product experience
Built a brand toolkit to ensure consistency across digital and physical touchpoints
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Created templates and brand guidelines for future marketing and product expansion
Positioned the brand for retail and online growth with clarity and cohesion
Helped Caroline step confidently into her role as founder and face of the brand