The Casual Boutique
Branding
About the Project
“You should be so proud of the work we have achieved this year, I am too! Thanks for partnering with us, as always. ”
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Worked closely with the family behind Coral Reef and The Sandpiper to preserve the timeless charm and heritage of two of Barbados’ most iconic boutique hotels
Clarified the shared brand values: discreet luxury, impeccable service, and deep-rooted family legacy
Developed a refreshed narrative that honored the hotels’ history while appealing to a new generation of discerning travelers
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Refined the visual identity to bring cohesion across both properties while allowing each to retain its own personality
Updated print and digital materials to reflect a more elevated, modern aesthetic while staying true to their legacy
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Advised on ways to maintain exclusivity and guest loyalty while subtly modernizing touchpoints
Continue to support evolution without compromising the quiet luxury that defines both properties