The Casual Boutique
Branding | Design
We rebranded the Boutique to reflect the refined yet relaxed spirit of the hotel. The new identity features elegant signage and elevated packaging that complements the resort’s aesthetic while creating a more inviting, cohesive retail experience for guests.
About the Project
“Really appreciate your support...we so enjoy working with you.”
-
Identified the need to elevate the boutique’s presence to match the hotel’s understated luxury and timeless elegance
Clarified the boutique’s role as an extension of the Coral Reef experience—curated, relaxed, and effortlessly chic
Developed a vision that blended island ease with a refined shopping atmosphere tailored to discerning guests
-
Created a refreshed brand identity including a new name, logo, and color palette that complemented the hotel’s aesthetic
Designed signage, tags, and packaging that communicated quality and elegance while remaining approachable
Styled the boutique's visual language to feel cohesive with the resort, while allowing it to stand confidently as a curated retail space
-
Introduced a cohesive new aesthetic that seamlessly blends with the Coral Reef environment, enhancing the guest experience
Upgraded signage to reflect the boutique’s refined identity while improving visibility and elegance within the property
Laid the groundwork for future collaborations, private-label offerings, or product expansions aligned with the Coral Reef lifestyle