Collaborated with the Doorly’s team to reconnect the brand with its rich heritage and unique place in Barbados’ rum legacy

Clarified the brand’s voice as one rooted in authenticity and craftsmanship, with the ambition to appeal to both local enthusiasts and global spirits connoisseurs

Developed a refreshed brand narrative that balanced tradition with a bold, contemporary edge

Produced a dynamic photo campaign showcasing Doorly’s in context—from premium pours to casual island moments—bringing the brand to life through imagery

Developed a brand guidelines system and design framework to ensure consistency in tone, typography and layout across all platforms

Delivered adaptable assets for use by local and international distributors, enabling a cohesive presence in both retail and digital spaces

Strengthened visual identity to support Doorly’s expansion in international markets while reinforcing brand recognition at home

Created a flexible asset library to support marketing campaigns, seasonal activations and product storytelling

Positioned Doorly’s as a heritage brand with renewed relevance—ready to connect with a new generation of rum drinkers without losing sight of its roots