Worked closely with the family behind Coral Reef and The Sandpiper to preserve the timeless charm and heritage of two of Barbados’ most iconic boutique hotels

Clarified the shared brand values: discreet luxury, impeccable service, and deep-rooted family legacy

Developed a refreshed narrative that honored the hotels’ history while appealing to a new generation of discerning travelers

Refined the visual identity to bring cohesion across both properties while allowing each to retain its own personality

Updated print and digital materials to reflect a more elevated, modern aesthetic while staying true to their legacy

Advised on ways to maintain exclusivity and guest loyalty while subtly modernizing touchpoints

Continue to support evolution without compromising the quiet luxury that defines both properties