Coral Reef & Sandpiper Hotels
Branding | Design
We refined the branding and packaging for Coral Reef and The Sandpiper to reflect timeless elegance, understated luxury and a seamless guest experience.
About the Project
“Really appreciate your support...we so enjoy working with you!”
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Worked closely with the family behind Coral Reef and The Sandpiper to preserve the timeless charm and heritage of two of Barbados’ most iconic boutique hotels
Clarified the shared brand values: discreet luxury, impeccable service, and deep-rooted family legacy
Developed a refreshed narrative that honored the hotels’ history while appealing to a new generation of discerning travelers
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Refined the visual identity to bring cohesion across both properties while allowing each to retain its own personality
Updated print and digital materials to reflect a more elevated, modern aesthetic while staying true to their legacy
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Advised on ways to maintain exclusivity and guest loyalty while subtly modernizing touchpoints
Continue to support evolution without compromising the quiet luxury that defines both properties