Worked with leadership to uncover the core values and purpose driving Cuballama’s services and community connections

Clarified the brand’s evolving identity—from a discount telecom provider to a trusted tech bridge between families and cultures

Defined a voice that balanced reliability, emotional connection and innovation

Refreshed brand visuals and messaging to reflect trust, modernity and cultural relevance

Created scalable systems for digital campaigns, internal branding and app integration

Streamlined communication across platforms to create a more unified user experience

Supported new product rollouts with cohesive branding and design assets

Built frameworks for more efficient internal auditing and marketing collaboration

Positioned Cuballama for future expansion while honoring its connection to its core Cuban audience