Cuballama
Branding | Photography | Videography | Design | Copy | UX/UI
We repositioned Cuballama’s brand to better reflect its innovation and community roots, enhancing digital presence, clarifying messaging and developing scalable systems for future growth.
About the Project
-
Worked with leadership to uncover the core values and purpose driving Cuballama’s services and community connections
Clarified the brand’s evolving identity—from a discount telecom provider to a trusted tech bridge between families and cultures
Defined a voice that balanced reliability, emotional connection and innovation
-
Refreshed brand visuals and messaging to reflect trust, modernity and cultural relevance
Created scalable systems for digital campaigns, internal branding and app integration
Streamlined communication across platforms to create a more unified user experience
-
Supported new product rollouts with cohesive branding and design assets
Built frameworks for more efficient internal auditing and marketing collaboration
Positioned Cuballama for future expansion while honoring its connection to its core Cuban audience